The instrumentation is diverse, but the melodies and tones feel relatively ubiquitous and seem to wash out the distinction between the tracks. This complementary style creates a feeling of cohesion and standardization within the songs, which aids in the polish of the individual tracks but makes it difficult to differentiate the songs in the EP as a whole. The production remains upbeat, bright and catchy, and fits well with the vocal driven choruses and rap verses. This balance of chorus and verse plays an important role in the feel of the EP, and many of the consistency issues lie in this relationship. But on tracks when the chorus and verses mix properly, the result is exciting, fun and energetic. On “Surprise Party,” one of the lines is swallowed by the overwhelming hook: “So stop the conversay, it’s like a holiday, the way you bless me girl.” The line becomes intelligible and what could be a smoother, more poignant transition is tossed aside in favor of the chorus.
Frequently, there are moments where the verses seem like simple filler to transition into the chorus rather than the meat of the song, which judging by the time allotted to the verses, are meant to be the bulk of the track. These two styles sometimes work in perfect tandem, such as in “Champagne and Pools,” or clash and hinder the overall sound, such as in “Surprise Party.” The reference-heavy wordplay makes each verse unique and interesting, but the flow is slightly more bland and straightforward when compared to Allen’s earlier projects. In Allen’s words, “ I don’t need your money, I just want you to hear this album your choice.”Īllen consistently and deliberately blurs the line between pop and rap throughout Happy Camper.
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His latest release is an EP called Happy Camper, and listeners can purchase it on iTunes or download it for free on his website. His formula is simple: He releases free music that his fans love, tours the country, responds to feedback and repeats. With numerous free releases dating back to 2010’s Pep Rally, Allen cares about the music first and foremost. He quit his job at Google to spend more time interacting with fans, touring and making music, and to spend time perfecting his craft. Allen takes time to respond to fans’ tweets and emails, and he even features them in music videos.
For UPenn graduate turned Google employee turned rapper Steven Markowitz, better known as Hoodie Allen, entrepreneurship involves gaining 714,000 followers on Twitter, a gang of loyal fans (his Hoodie Mob), and getting millions of hits on YouTube all without a record label. Entrepreneurship manifests itself in a myriad of ways.